Created at BUCK
It's not everyday you get to participate in a cultural moment, but at least as far as the motion graphics industry goes, this spot was a sea change. I worked closely with creative directors Joshua Harvey and Joe Mullen to develop many of the complex compositing techniques used throughout the spot. It's the moment I realized compositing could be a truly creative act, not just a means of achieving visual veracity. This was created in 2012 and it's still one of the coolest spots I've ever worked on.
