Netflix '26

In late 2025, I helped Los York create a massive system of social and out of home advertisements to market Netflix's upcoming slate of programming. We had three months to build hundreds of animated deliverables and global templates and motion guidelines. The overall campaign was CDed by the incredible Michael Mavian.

But that's not all! We were also given the opportunity to create anamorphic billboards for screens in Manhattan and Los Angeles (perfect for a company named Los York). I had the privilege of developing the concept, VFX supervising the live action shoot with director Casey Hupke, and directing the 3D design and animation, as well as developing the templates for these enormous screens.

NETFLIX
VP Global Brand Marketing & Partnerships: Magno Herran
Sr. Director, Global Brand & Brand Creative Studio: Aarti Thiagarajan
Head of Strategy: Bruno Frankel
Director, Design & Brand Creative: Jesse Green
Head of Marketing Partnerships & Production: Meg Smith
Head of Global Brand Ops & Production: Kamey Butler
Sr. Manager, Brand Strategy: Colin Parajon
Global Creative Manager, Brand Creative Studio: Karen Zack
Global Creative Manager, Brand Creative Studio: Noel Tantinyà
Global Brand Production Manager: Juan Muñoz
Global Brand Production Manager: Karl Lunan 2nd
Sr. Manager, Creator & Talent Partnerships: Fadia K.
Sr. Manager, Global Brand Management: Divya Reddy
Manager, Brand Strategy, Brand Creative Studio: Midori McSwain
Manager, Design, Brand Creative Studio: Derek Vander Griend
Manager, Brand Creative: Nina Kauffman
Creative Production, Brand Creative Studio: Vivi Lehner

LOS YORK 
Founder, CEO: Seth Epstein
Executive Creative Director: Scott Hidinger
Managing Director: Melina Osornio-Andrade
Head of Brand Partnerships: Nikki Peddie
Lead Senior Producer: Shawn Kelley
Producers: Heather Saunders, Sascha Flick, Kristin Van Praag
Jr. Producer: Hiro Oni 
Associate Producer: Natalie Dominguez 
Creative Director: Michael Mavian
Associate Creative Director: Berni Charadia
Art Director: Dominic Liu, Kat Singh, Eniola Odetunde 
Illustrator: Maria Contreras
Creative Technical Director: Casey Hupke 
Motion Director: Moses Journey 
2D Motion Designer: Mark Cernosia, Anders Rostad, Ken Pelletier, Stephane Rodriguez, James Isaaks, Diego Funken, Scott Bartholomew, Tim Gerald, Ha Eun Chang
Storyboard Artist: Will Rosado 
3D Generalist: Jota Isola
3D Designer: Emiko Inskeep, Zuheng Yin, Kevin Sanchez
Production Designer: Etienne Angot
Editor: Chip Sneed, Randy Rubin
Designer: Zak Opaskar, Fifi Lachimia, Bryan Louie, Hector Espinosa, Eun Kim, Johnny Taing, Sara Wong 
Line Producer: Noelle Victoria
Print Production Partner: Calitho