Created at BUCK
Role: Associate Creative Director
Following the success of our design system for Snapchat Partner Summit '24, the team at Snapchat asked us to take on another workstream for their celebration of all things AR, Lens Fest. I worked with the brilliant CD Janice Ahn and AD Sam Surtandi, along with an incredible lineup of designers, animators, and generalists, to create a system including print assets, a website, pre- and post-event mailers, and a range of animated content. A cool challenge was to integrate assets from actual AR Lenses into our system. For the event itself, we developed the live backgrounds for the larger-than life venue screens, which were composited and displayed using Disguise. We also worked with the event's presenters to create bespoke diagrams for their presentations.
As a bonus I got to rig and animate a sassy crab and a surfing banana.
It was quite a trip, and I can't wait to do it again!
